Making Your Videos More Shareworthy

If you are sharing videos online, you are probably keen to make sure that they will be shared as much as possible. The truth is that this is actually relatively easy to achieve as long as you do a few basic things, and it’s something that is going to be surprisingly enjoyable too. Whether you are using video for marketing purposes or just for fun, there is something to be said for making videos which everyone wants to share.

So with that in mind here are some of the main ways to make your videos more shareworthy. Just taking on board one or two of the following could mean that you are going to be a lot more likely to see some huge views rack up on your videos, whatever platform they are on. Let’s take a look and see what you might want to consider here.

Provide Information People Want

It might sound obvious, but the main way to get content of any kind shared around the web is to make sure that you are providing information that people actually want to hear. That means that it is information which is somehow useful or interesting, or which people are keen to understand more about. Depending on your goals, you may be able to figure out some great ways to find out what people want to hear about within your particular niche. Once you are clear on that, it’s then just a case of keeping at it and making sure you are providing that information.

The key here is that it needs to be genuinely useful information – not just made up. Although false information may get your shares and likes at first, once people realize it’s not real they will soon go against you, and you’ll find that this has a much worse effect in the long run. So make sure that you are providing information that people want and which is genuinely useful to them, while being true and useful.

Be Network-Specific

It’s worth remembering that different social networks work in different ways. That much is clear, but what it means for this is that you need to make sure you are approaching your videos in a logical manner, trying to create particular results and using certain tactics for each network. It’s much more effective that way compared to simply applying one process to the videos on every network.

To make this work as well as possible, you’ll find it is helpful to do some research on how your chosen networks and platforms operate, with particular focus on how the algorithms choose which videos to show. The more you understand about this, the better. You can look at blogs and other places for information on this, as well as just paying attention to what is happening on the platforms. The more you understand here, the more likely it is that you can create videos which people are going to share far and wide.

Go For Bright Colors

It’s a simple thing, but it really does make a difference. If you want people to share your videos, they are going to first need to click on them. And for that, bright colors really do help. There is something about bright colors that attract people to any particular thing, and it works just as well for videos as for anything else. So make sure that you are designing your videos with this in mind.

Of course, depending on your goals and potentially your brand, you might find that bright colors are not actually all that helpful or relevant. It’s all about making sure that you are keeping the balance. It’s not that any of these tips always work, but that you should certainly make sure to try each of them at some point or another at least. In that way, you should be able to increase the likelihood of your videos being shared.

Include Plenty Of Movement

Obviously, a video always has movement, because that is what a video is. But what we’re talking about is multi-level movement, of the type that has become particularly popular in the past few years on various kinds of social media platforms. If you want to make sure that your videos are going to be shared, you’ll find that having lots of this kind of movement is going to help draw the eye and therefore get your videos seen so much more.

A good way to do this is through the use of stickers, which are quite popular at the moment in a lot of videos. You can add sticker to video and that can help to create a new layer of movement which your viewers will find quite attractive. Again, it means that they are that much more likely to share the video.

Get To The Point

It’s really important that you don’t hang around in your videos. The average attention span of someone online is now very short indeed, so you need to leverage that by ensuring that you are getting to the point as quickly as possible. If you fail to do that, you’ll find that people really struggle to enjoy your video or even see the point in it. And when it comes to being shareworthy, there really is nothing as important as having the main point of the video being right there upfront.

This is the kind of thing you probably naturally do when you are making content to share online, but nonetheless it’s worth thinking about. You’ll find that your videos are going to get so many more views if you can get to the point early on.

Those are just some of the main ways to make your videos more shareable. If you can do those things, you’ll find that you are going to have a much better chance of actually having your videos being seen all over the world by many people, which is a great and powerful thing to be able to achieve.

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Bogdan Sandu

Bogdan Sandu, a seasoned designer with 15 years of diverse experience, has been designing websites since 2008.

Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.

His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.

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